In May 2015, Gabriela Durán (Puerto Rican) decided to quit her job to develop an idea she had been fostering for a long time: an online style market that focused on promoting the work and creations of talented Latin American designers and artists. In May 2016, she launched Boca Ciega Style Market from Los Angeles, California with nine Latin American and small-scale designers, and a private label line that she designs and creates herself. Boca Ciega Style Market currently carries Colombian, Puerto Rican, Dominican, French and Greek designers. Eventually, the Style Market will include a variety of other products (men´s, children´s, home, etc.) that add color and style to all aspects of life. Gabriela is constantly searching for new artists in several Latin American countries to expand the product offering and to provide a space for other Latin American artists looking to gain exposure and to sell their creations.
Boca Ciega Style Market was named after the Havana, Cuba beach where her late Cuban father was raised. Gabriela Durán was born and raised in San Juan, Puerto Rico and currently runs her business from Los Angeles, California.